I have decided that I will used a neutral colour so that it will fit into all scenes, but still stand out from the background. Therefore I will use a silvery white colour as I fill this will contrast from all scenes well.
Firstly I started by making a very reflective material. I selected the anisotropic shader and used a specular of 200, glossiness of 10 and anisotropy of 50. When I applied this to the letters I was not completely happy as it did not stand out properly and the inside blocks of the B merged with the outer area.
To solve this I created a second material. I selected the diffuse colour of black and selected the anisotropic shader. Next I set the specular level to 70, glossiness to 50 and anisotropy to 50. Then I selected areas of the extruded splines and applied the second material to them.
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